Academy Guides

Go deeper.
Understand more.

The Rootwell Academy guides explore the topics that matter most — from the science of liposomal delivery to the regulatory framework that governs what supplement brands can and cannot tell you.

Guide 01

How liposomes work

Why most oral supplements lose the majority of their active ingredient before reaching your cells — and how liposomal delivery changes the equation.

Core science

Guide 02

Why form matters

MK-7 vs MK-4. Methylcobalamin vs cyanocobalamin. Magnesium glycinate vs oxide. The same nutrient in different forms can have radically different effects.

Ingredient science

Guide 03

The D3+K2+Magnesium stack

Three nutrients that cannot work at their full potential without each other. Understanding why they belong together changes how you think about supplementation.

Nutrient synergy

Guide 04

EU health claims explained

What "contributes to normal immune function" actually means — and why supplement labels in Europe are written the way they are.

Regulatory context
Educational purposes only. These guides are provided for informational purposes and do not constitute medical advice, diagnosis, or treatment. Always consult a qualified healthcare professional before starting any supplementation programme.

Guide 01 — Core science

How liposomes work —
and why it matters

Most nutrients you swallow never reach your cells intact. They are broken down in the stomach, intercepted by the gut wall, or cleared by the liver before entering circulation. Liposomal delivery was developed to solve this problem — and it does so by borrowing a mechanism the body already uses.


The problem with standard supplements

When you swallow a standard supplement capsule, it begins a difficult journey. Stomach acid starts breaking it down immediately. Digestive enzymes attack the active compound further along in the small intestine. Even if the molecule survives to reach the intestinal wall, it faces another barrier: P-glycoprotein and CYP enzymes in the gut lining actively pump foreign compounds back out, and the liver performs a second round of clearance — the so-called first-pass effect — before anything reaches systemic circulation.

For water-soluble nutrients like Vitamin C, there is an additional problem: gut transporters become saturated at relatively low doses (around 200–400mg), meaning that taking more simply leads to more being excreted rather than absorbed.

For fat-soluble nutrients like CoQ10, glutathione, and curcumin, the challenge is different: they are poorly soluble in the watery environment of the gut, so they simply cannot dissolve and disperse well enough to be absorbed efficiently.

The result for many nutrients is that only a small fraction of what you consume actually reaches the tissues that need it.

The absorption gap Studies show that standard oral glutathione is largely broken down to its component amino acids before entering the bloodstream. Standard curcumin has oral bioavailability below 1%. CoQ10 in standard tablet form may absorb as little as 1–3% of the administered dose.

What a liposome is

A liposome is a tiny spherical vesicle — essentially a microscopic bubble — made from phospholipids: the same fatty molecules that form every cell membrane in your body. The structure is a lipid bilayer: two concentric rings of phospholipid molecules arranged so that their water-repelling tails face inward and their water-attracting heads face outward.

This creates a structure with two distinct compartments: a water-based interior and a lipid membrane. Water-soluble nutrients can be encapsulated inside the aqueous core; fat-soluble nutrients can be embedded within the lipid bilayer itself. Either way, the active compound is shielded from the hostile environment of the digestive tract.

STANDARD SUPPLEMENT capsule Stomach acid breaks down compound Gut wall enzymes pump compound back Liver first-pass clears remainder Small fraction reaches cells LIPOSOMAL liposome Phospholipid shell protects in stomach Lymphatic absorption bypasses liver Fuses with cell membrane directly Substantially higher intracellular delivery

The standard supplement pathway (left) vs liposomal delivery (right). The phospholipid shell protects the active compound through digestion and enables direct cellular uptake.


How liposomes reach your cells

Fat-soluble nutrients encapsulated in liposomes are absorbed via the lymphatic system rather than the portal bloodstream — the same route used by dietary fats. Chylomicrons carry them from the gut through lymphatic vessels, eventually entering systemic circulation via the thoracic duct. Critically, this route bypasses the liver entirely, avoiding first-pass clearance.

Once in circulation, liposomes interact with cell membranes in a way that standard supplements cannot: because the liposome's phospholipid bilayer is chemically identical to the cell membrane, the two structures can fuse. The active compound is released directly inside the cell, achieving intracellular concentrations that oral administration of the unencapsulated compound cannot match.

Why phospholipids matter Phosphatidylcholine — the phospholipid used to form most liposomes — is itself a beneficial nutrient. It is the dominant structural component of every cell membrane in the body and a precursor to acetylcholine (the memory neurotransmitter). So the delivery vehicle is not inert: it provides nutritional value alongside the active compound.

Which nutrients benefit most

Not every nutrient needs liposomal delivery. Some are absorbed efficiently in standard forms. The nutrients that benefit most fall into two categories:

NutrientProblem with standard formLiposomal advantage
GlutathioneBroken down by stomach acid; poor systemic uptakeIntact molecule delivered systemically
Vitamin CGut transporters saturate at ~400mgBypasses saturation; higher plasma levels
CoQ10Highly hydrophobic; poor dissolution in gutLipid environment dramatically improves absorption
CurcuminBelow 1% bioavailability standardUp to 25× increase in plasma concentration
Vitamin D3Fat-soluble; needs fat for absorptionLiposomal ensures consistent lymphatic absorption
Vitamin K2 (MK-7)Fat-soluble; oxidises in standard formsProtected from oxidation; improved stability
B vitamins (water-soluble)Generally absorbed reasonably wellB12: bypasses need for intrinsic factor

Quality matters: not all liposomes are equal

The term "liposomal" is used loosely in the supplement industry. True liposomal products must form genuine phospholipid bilayer vesicles of an appropriate size (typically 100–400 nanometres) to be absorbed via the lymphatic route. Products that simply mix a nutrient with lecithin powder do not form true liposomes and do not replicate the absorption advantages of properly formulated liposomal preparations.

Relevant quality markers include: verified particle size, phospholipid purity, encapsulation efficiency, and storage stability. Liquid liposomal preparations generally maintain vesicle integrity better than powdered forms.

Rootwell's approach All Rootwell formulas are manufactured in Germany using pharmaceutical-grade liposomal technology, delivered in 10ml sachets that maintain optimal vesicle stability. Each batch is tested for particle size and encapsulation efficiency.
Educational purposes only. This content describes established mechanisms of liposomal delivery technology. It does not constitute a health claim or medical advice.

Guide 02 — Ingredient science

Why form matters —
not all nutrients are equal

The same nutrient can exist in multiple chemical forms — and those forms can have radically different bioavailability, metabolic requirements, and effects in the body. Understanding which form you are buying is one of the most important and least-discussed aspects of supplementation.


Vitamin K2: MK-7 vs MK-4

Vitamin K2 is not a single compound — it is a family of menaquinones, distinguished by the length of their side chain (MK-4, MK-7, MK-8, etc.). The two most common in supplements are MK-4 and MK-7, but they behave very differently in the body.

MK-7 (Menaquinone-7)

Preferred form

Derived from fermented natto (Japanese soybean). Half-life of 72+ hours — remains active in the body for 3 days from a single dose. Superior carboxylation of both osteocalcin (bone) and Matrix Gla Protein (arteries). Used in most clinical trials showing bone and cardiovascular benefit.

MK-4 (Menaquinone-4)

Less efficient

Synthetic form. Half-life of only a few hours — requires dosing multiple times per day for sustained effect. Requires doses 10–100× higher than MK-7 to achieve comparable Gla-protein carboxylation. Commonly used in pharmaceutical doses in Japan for osteoporosis treatment, but not ideal for daily supplementation.

What to look for on a label Look for "Vitamin K2 as MK-7" or "Menaquinone-7". A dose of 90–200mcg MK-7 per day is supported by research. If a label says only "Vitamin K2" without specifying the form, it may be MK-4.

Vitamin B12: Methylcobalamin vs Cyanocobalamin

Most inexpensive B12 supplements use cyanocobalamin — a synthetic form that must be converted by the body into one of its active forms (methylcobalamin or adenosylcobalamin) before it can be used. This conversion requires functioning enzymes and, critically, is impaired in people who carry variants of the MTHFR gene — estimated to affect up to 40% of people.

Methylcobalamin

Preferred form

The neurologically active form of B12. Used directly by the nervous system without conversion. Crosses the blood-brain barrier more effectively. Particularly important for those with MTHFR variants, older adults, and anyone with impaired liver function.

Adenosylcobalamin

Mitochondrial form

The mitochondrially active form of B12. Required for energy metabolism inside cells. Some practitioners recommend combining both methylcobalamin and adenosylcobalamin for comprehensive B12 activity.

Cyanocobalamin

Synthetic — avoid

Requires conversion to active forms in the liver. Contains a cyanide molecule (released and excreted, but still present). Impaired conversion in MTHFR variants. Adequate for most healthy people in food fortification contexts, but not the best choice for a supplement.

Hydroxocobalamin

Long-acting

Natural form found in food. Longer half-life than cyanocobalamin. Must still be converted to active forms but is better retained in the body. Used in injectable B12 therapy.


Folate: 5-MTHF vs Folic acid

Folic acid is the synthetic form of folate used in most supplements and food fortification. It must be converted by the MTHFR enzyme to 5-methyltetrahydrofolate (5-MTHF) — its bioactive form — before it can participate in the methylation cycle. People with the common MTHFR C677T variant have reduced enzyme activity, meaning folic acid conversion is impaired and unmetabolised folic acid may accumulate.

5-MTHF (also labelled as L-methylfolate or methylfolate) is the active form — it is directly usable by the body without any conversion step. It is the form of choice for anyone seeking optimal folate status, and essential for those with MTHFR variants.

Label reading tip Look for "5-MTHF", "L-methylfolate", or "(6S)-5-methyltetrahydrofolic acid" on supplement labels. If the label says simply "folic acid", it is the synthetic form requiring conversion.

Magnesium: choosing the right form for your goal

Magnesium is available in over a dozen supplement forms — and the differences are significant. The elemental magnesium content and the chelate or salt it is bound to both determine how much is absorbed and where it is most active in the body.

Magnesium Glycinate

Sleep, anxiety, muscle

Bound to glycine (an inhibitory amino acid). Highest absorption, very gentle on the digestive system. Glycine itself promotes relaxation. Best choice for sleep quality, anxiety, and muscle tension.

Magnesium Malate

Energy, fibromyalgia

Bound to malic acid, a Krebs cycle intermediate. Supports ATP energy production. Well-studied for fibromyalgia and fatigue. Good absorption.

Magnesium Threonate

Brain & cognition

The only form shown to significantly raise brain magnesium levels. Crosses the blood-brain barrier via a specific transporter. Used for cognitive function and neurological applications.

Magnesium Taurate

Heart & nervous system

Magnesium chelated with taurine. Both compounds support cardiovascular and neurological health via complementary mechanisms. A strong choice for blood pressure and heart rhythm support.

Magnesium Citrate

General, affordable

Good bioavailability, widely available, affordable. Has a mild laxative effect at higher doses — useful for those with constipation but not ideal for high-dose daily use.

Magnesium Oxide

Avoid for absorption

Very high elemental magnesium content (60%) but extremely poor bioavailability (approximately 4%). Functions primarily as a laxative. Not appropriate as a dietary supplement for magnesium repletion despite widespread use.


Zinc: Picolinate leads on absorption

Zinc is available as a gluconate, citrate, bisglycinate, picolinate, sulfate, and oxide. The differences in absorption between these forms are meaningful. A direct comparison study found zinc picolinate achieved the highest increase in zinc concentration in hair, urine, and red blood cells compared to zinc citrate and zinc gluconate — suggesting superior cellular uptake via picolinic acid's chelating action.

FormAbsorptionNotes
Zinc PicolinateExcellentBest-studied for cellular uptake. The reference form for absorption comparisons.
Zinc BisglycinateExcellentAmino acid chelate. Very gentle on the stomach. Good choice for sensitive digestion.
Zinc CitrateGoodWell absorbed, well tolerated. A solid everyday choice.
Zinc GluconateModerateUsed in lozenges for immune support. Reasonable absorption.
Zinc SulfateModerateMay cause nausea on an empty stomach. Common in pharmaceutical preparations.
Zinc OxidePoorVery low bioavailability. Common in cheap multivitamins. Not appropriate for standalone zinc supplementation.
A note on all forms The difference between the best and worst form of the same mineral can be an order of magnitude in bioavailability. When reading a supplement label, always check which form is used — not just the milligram amount. A supplement listing 400mg of magnesium oxide delivers roughly the same bioavailable magnesium as 16mg of magnesium glycinate.
Educational purposes only. This content is provided for informational purposes and does not constitute medical advice.

Guide 03 — Nutrient synergy

The D3+K2+Magnesium stack —
three nutrients, one system

Vitamin D3, Vitamin K2, and Magnesium are three of the most studied nutrients in human physiology — and they happen to be biochemically inseparable. Each one depends on the others to function properly. Understanding how they interact changes how you think about supplementing any one of them.


The three players

Vitamin D3

Cholecalciferol

Converts sunlight and dietary sources into a prohormone that regulates calcium absorption and gene expression in nearly every cell type.

Vitamin K2

Menaquinone MK-7

Activates the proteins that direct where calcium goes in the body — into bone matrix and away from arteries and soft tissues.

Magnesium

Macromineral

Required cofactor for the enzymes that convert Vitamin D into its active form. Without sufficient magnesium, D3 supplementation has limited effect.


How they depend on each other

Magnesium activates Vitamin D

Vitamin D3 is not biologically active when you consume or synthesise it. It must be converted — first in the liver to 25-hydroxyvitamin D (the storage form measured in blood tests), then in the kidneys to 1,25-dihydroxyvitamin D3 (calcitriol, the active hormonal form). Both of these conversion steps require magnesium-dependent enzymes.

A landmark 2018 review in the Journal of the American Osteopathic Association found that all of the enzymes that metabolise Vitamin D appear to require magnesium as a cofactor. This means that someone who is magnesium-deficient — estimated to affect a large proportion of the Western population — may not fully convert supplemental D3 into its active form, regardless of how much they take.

The practical implication If you are supplementing Vitamin D3 but your magnesium status is low, you may be getting less benefit than you expect. This is one reason why some people report that D3 supplementation has little effect for them — the conversion pathway is simply not adequately supported.

Vitamin D3 raises calcium — K2 directs it

One of Vitamin D3's most important functions is to increase calcium absorption from the intestine — studies suggest it can increase gut calcium absorption by up to 40%. This is well-established and is the basis of D3's role in bone health.

But more calcium in circulation is not inherently safe. Calcium that is not properly directed into bone can deposit in arteries, kidneys, and other soft tissues — a process known as ectopic calcification. This is where Vitamin K2 becomes critical.

Vitamin K2 activates two specific Gla proteins (proteins containing gamma-carboxyglutamic acid residues):

Osteocalcin — produced by osteoblasts in bone, it binds calcium ions into the bone mineral matrix when carboxylated (activated) by K2. Without K2, osteocalcin remains undercarboxylated and cannot bind calcium to bone.

Matrix Gla Protein (MGP) — produced in the vascular wall, it is the most potent known inhibitor of vascular calcification when activated by K2. Without K2, MGP remains inactive and cannot prevent calcium from depositing in arterial walls.

The calcium traffic director analogy Think of Vitamin D3 as the system that brings calcium into the bloodstream. Think of Vitamin K2 as the traffic director that routes it where it should go — into bone — and prevents it from going where it should not — into arteries. One without the other is incomplete.

Magnesium and K2 both protect the cardiovascular system

Magnesium's role extends beyond activating Vitamin D. It also regulates calcium channels in smooth muscle cells of the vascular wall, competing with calcium to prevent excessive vasoconstriction. Both magnesium and K2 therefore contribute to cardiovascular health via different but complementary mechanisms — one preventing calcification via Gla protein activation (K2), the other regulating calcium signalling via ion channel competition (magnesium).


Why supplementing one without the others is incomplete

ScenarioWhat happens
D3 alone (no K2, no Mg)Calcium absorption increases. Without K2, calcium may deposit in arteries. Without magnesium, D3 may not be fully activated. Risk of subclinical ectopic calcification with long-term high-dose D3.
D3 + K2 (no Mg)Better — K2 directs calcium appropriately. But if magnesium is low, D3 activation is impaired, so less active D3 is produced regardless of supplementation.
D3 + Mg (no K2)Better — D3 is activated properly. But without K2, the calcium mobilised by active D3 lacks directional guidance.
D3 + K2 + Mg togetherD3 is properly activated by magnesium. The elevated calcium is absorbed efficiently. K2 directs it into bone via osteocalcin and prevents arterial deposition via MGP. The system works as designed.

Calcium: the fourth element

Calcium itself is sometimes added as a fourth component. If dietary calcium intake is adequate, additional supplementation is generally not necessary — and some evidence suggests that calcium supplements taken without K2 may increase cardiovascular risk in certain populations, precisely because the calcium lacks directional guidance in the absence of K2. The evidence here is nuanced and debated, but it reinforces the argument for always pairing D3 with K2.

Rootwell D3+K2 formula Rootwell's D3+K2 sachet contains Vitamin D3 as cholecalciferol and Vitamin K2 as MK-7 (menaquinone-7, the long-acting form), in a liposomal base that ensures fat-soluble absorption. We recommend pairing it with a magnesium supplement — particularly magnesium glycinate for general use, or magnesium threonate for those prioritising cognitive function.
Educational purposes only. This content describes established nutrient biology and does not constitute a health claim or medical advice.

Guide 04 — Regulatory context

EU health claims —
what supplement labels can and cannot tell you

If you have ever noticed that supplement labels in Europe sound oddly cautious — "contributes to normal immune function" rather than "boosts immunity" — there is a specific legal reason. Understanding that reason makes you a better-informed consumer.


What is a health claim?

In the European Union, a health claim is defined as any statement that links a food or nutrient to a health benefit. This includes everything from "Vitamin C supports your immune system" to "calcium helps maintain strong bones." Under EU Regulation (EC) No 1924/2006, these claims are strictly regulated — a food business can only use claims that appear on the EU's authorised list, and must use them verbatim.

The regulation was introduced to protect consumers from misleading marketing and to ensure that every claim on a product is backed by credible scientific evidence. EFSA (the European Food Safety Authority) evaluates submitted claims and provides scientific opinions — the European Commission then decides whether to authorise them.

Three types of claims Article 13.1 function claims — describe the role of a nutrient in normal body function ("Magnesium contributes to normal muscle function"). Article 13.5 proprietary claims — based on newly developed scientific evidence, restricted use for 5 years. Article 14 disease risk reduction claims — link a nutrient to reducing the risk of a disease ("Calcium reduces the risk of osteoporosis"). These require the highest standard of evidence and are rarely authorised.

Why labels say "contributes to" and not "boosts"

The language of EU health claims is precise by design. Authorised claims use careful wording like "contributes to," "supports normal," and "helps maintain" — rather than "boosts," "enhances," "strengthens," or "improves." This is because the authorised claims describe the nutrient's role in normal physiological function in a healthy population, not a therapeutic effect in a diseased or deficient one.

The word "boost" implies taking something above a normal baseline — which would be a medicinal claim and is not permitted for food supplements in the EU. A supplement is a food product, not a medicine, and its claims must reflect that distinction.


Examples of authorised claims

The following are examples of claims currently authorised for use in the EU. These are the exact wordings that may be used on product labels and in marketing:

NutrientAuthorised claimStatus
Vitamin DVitamin D contributes to the maintenance of normal bones and normal muscle functionAuthorised
Vitamin DVitamin D contributes to the normal function of the immune systemAuthorised
Vitamin CVitamin C contributes to the normal function of the immune systemAuthorised
Vitamin CVitamin C contributes to normal collagen formation for the normal function of bones, cartilage, gums, skin, and teethAuthorised
Vitamin KVitamin K contributes to normal blood clotting and the maintenance of normal bonesAuthorised
MagnesiumMagnesium contributes to normal energy-yielding metabolism and the reduction of tiredness and fatigueAuthorised
SeleniumSelenium contributes to the normal function of the immune system and normal thyroid functionAuthorised
B12Vitamin B12 contributes to normal energy-yielding metabolism and the normal function of the nervous systemAuthorised
CoQ10No authorised health claim existsNot authorised
GlutathioneNo authorised health claim existsNot authorised
CurcuminNo authorised health claim exists (botanical — on hold)On hold
AshwagandhaNo authorised health claim exists (botanical — on hold)On hold

What "on hold" means for botanicals

Many botanical ingredients — herbs, plant extracts, and fungi — are in a grey zone. When the EU Regulation came into force, thousands of claims for botanical ingredients were submitted. EFSA has not yet evaluated the majority of them. These claims are listed as "on hold" — meaning they can technically be used in some EU member states while awaiting assessment, but they are legally unstable and could be withdrawn at any time.

This is why you may see European supplement brands making quite bold claims for ashwagandha, curcumin, or lion's mane — they are using on-hold botanical claims. This is a legal grey area and individual countries have different enforcement approaches.

Rootwell's approach is to be conservative: for nutrients without authorised claims, all content is framed as mechanism description — explaining what the compound does biochemically — without implying a health benefit that could be interpreted as a claim.


The difference between a mechanism and a claim

This distinction is important and worth understanding clearly:

FramingExampleStatus
Health claim (not permitted without authorisation)"Glutathione boosts your immune system"Not permitted
Health claim (authorised — use verbatim only)"Vitamin D contributes to the normal function of the immune system"Permitted
Mechanism description (educational content)"Glutathione is the body's most abundant endogenous antioxidant. It neutralises reactive oxygen species and is a cofactor for glutathione peroxidase enzymes, which regulate oxidative stress in cells."Permitted — educational
Population data (factual statistic)"Vitamin D intake is below recommended levels in approximately 40% of the Dutch population, according to RIVM survey data."Permitted — factual

The Rootwell Academy is built entirely on mechanism descriptions and population data — not health claims. This is not a legal technicality: it is a more honest way to educate consumers about nutrition, because the science of how nutrients work at a cellular level is genuinely more interesting and informative than a marketing claim would be.


How to read a supplement label in Europe

When you see a claim on a European supplement label, a few things are worth knowing:

Authorised claims are reliable starting points. If you see "Vitamin D contributes to normal immune function," you know this has been assessed by EFSA and found to have sufficient scientific support. It tells you D3 is relevant for immunity — not that it will cure anything.

The absence of a claim does not mean the nutrient has no effect. CoQ10 has no authorised EU health claim, but it is one of the most extensively researched compounds in mitochondrial biology. The absence of an authorised claim often reflects the complexity of the evidence or the fact that no manufacturer has funded the approval process — not the absence of science.

Claims on the label must be used verbatim. If a brand modifies the wording of an authorised claim, however slightly, the modified claim is technically not authorised. When in doubt, the EU Register of Nutrition and Health Claims is publicly searchable and lists every authorised claim with its exact approved wording.

The EU Register is public You can search the full list of authorised and non-authorised health claims at the EU Register of Nutrition and Health Claims. Search by nutrient name to see exactly which claims are permitted, which were rejected, and which are still under assessment.

URL: food.ec.europa.eu/food-safety/labelling-and-nutrition/nutrition-and-health-claims/eu-register-health-claims
Educational purposes only. This guide provides a general overview of EU health claims regulation for consumer education. It is not legal advice. For regulatory compliance questions, consult a qualified regulatory affairs consultant.